You have a lot of social rituals you rely on to live your life to the fullest.  Some of them are big and more formal, others are much smaller and more impromptu.  The people you hang with and the memories you make together fuel your fun and ground your soul, allowing you to be 100% you. Chances are you have a go-to drink for most of those occasions.  Why not turn it up a bit and grab a bottle of André the next time. You’ll be surprised by how much more these moments sparkle.

The André “Official Bubbs of Just Because” Campaign (#OBJB) is all about the ‘ritualized spontaneity’ that the brand seeks to inspire in consumers. It rallies around the idea that there doesn’t have to be one “right” occasion to enjoy André - it’s whenever and wherever you want.

These three paid social videos hit on two key time periods for André: Darty (Day Party) Season and Brunch. Using humor to connect with a Gen-Z audience, we show we’re a brand that doesn’t take ourselves too seriously.

Client: André Champagne  //  Associate Creative Director, Design: Katie Siemianowski  //  Associate Creative Director, Copy: Kevin Lawlor // Creative Director: Tony Rogers // Director: Kevin Hill // Producer: Maria Xerogianes // Editor: Tom Jurgensen // Retoucher: Katie Siemianowski