To gain earned media for Kellogg’s during Q2 of 2018, we set our sights on the biggest event of the season and paired the 7 a.m. Royal Wedding with its most natural counterpart: breakfast. Complete with a multi-course menu curated by former royal chef Darren McGrady, DIY fascinator making with Project Runway’s Kelly Dempsey, and a royally transformed space, the experiential event provided the ultimate interactive viewing experience. We reached our goal for impressions and earned a ton of media coverage before it even happened.

Client: Kellogg's  //  Art Director & Designer: Katie Siemianowski  //  Writer: Kevin Lawlor  //  Creative Director: Baptiste Limb  //  Photographers: Adam Howarter, Kevin Ryan, & Seher Sikandar  //  Producer: Steph Cotherman