Women deserve to be empowered to make decisions regarding their health. However, they may be uninformed around the continued prevalence and preventative nature of cervical cancer. The goal of the We Can Change This STAT campaign is to help women take control over their cervical cancer risk by requesting Pap+HPV testing by name. To gain women’s attention and maintain their trust, the creative aims to disrupt the norm through a unique combination of language, visuals, and a partnership with sports broadcaster, TV personality, and cervical cancer survivor Erin Andrews.

Client: Hologic  //  Art Director: Katie Siemianowski  //  Designers: Katie Siemianowski & Karen Schmidt  //  Writer: Kevin Lawlor  //  Creative Director: Michael Leopold  //  Photographer: Austin Hargrave  //  Producer: Steph Cotherman