In this brief, we were tasked with turning millennials into Bumble Bee “Tuna Stans,” educating them on the idea of a “snack meal” (the interchangeability between snacks and meals when you’re hungry) and finally, revitalizing Bumble Bee’s classic jingle for a modern audience.

How did we do it? We partnered with early-aughts British boy band sensation BBMak to recreate their iconic song “Back Here, Baby” – as “Snack Meal, Baby.” Because as we all know, “the BB stands for Bumble Bee.” 😉

By leaning into millennials’ hunger for nostalgia and providing them with an unforgettable tune, we found tangible success.

Output: :30 Hero Spot (CCTV + Social), :60 Social Video, Social Cut Downs

Client: Bumble Bee Seafood  //  Creative Director, Design: Katie Siemianowski  //  Creative Director, Copy: Kevin Lawlor // Creative Director: Tony Rogers // Director: Kevin Hill // DP: Guilllaume Le Mezo // Producer: Tricia Scholl // Editors: Kevin Hill + Tom Jurgensen