There’s nothing cool about conformity.

At Floyd’s, we believe in wearing your unique passions, purpose, and pride on your sleeve—and on your head. Why be okay with just okay? The choices you make in life—from your haircut to your hobbies—should be made loud and proud. With a resounding F-YEAH.

These three social videos were part of a conversion push to get more consumers to visit Floyd’s over any other discount barbershops. But first, we needed to recognize a new era of unique male expression, and establish Floyd’s as their ally against conformity.

Client: Floyd’s 99 Barbershop  //  Associate Creative Director, Design: Katie Siemianowski  //  Associate Creative Director, Copy: Kevin Lawlor // Creative Director: Tony Rogers // Director: Kevin Hill // Producer: Maria Xerogianes // Editor: Tom Jurgensen // Retoucher: Katie Siemianowski