Rice Krispies are simply made—so you can make. So, we showcased the endless possibilities of snaps, crackles, and pops in this YouTube Masthead video. The catchy song uses sounds only from the Rice Krispies eating experience: bowls, spoons, milk, and cereal. We surpassed our estimated impressions by 56% and gained 2.5 million views in 24 hours.

Client: Rice Krispies  //   Art Director: Katie Siemianowski  //  Writer: Kevin Lawlor  //  Creative Director: Baptiste Limb  //  Directors: Kristen & Chris Barker  //  Editor: Michael Fernandez //  Producer: Haley Silverman