‘And’ – a powerful little word that transforms simple ideas into cascades of creativity. Crafting isn’t just about materials (although we’ve got you on those). It's about what comes next. And next. And after that.

We’re out to prove that JOANN is the place where ideas come to dance, and where creativity snowballs into something extraordinary, by celebrating every 'and' as a new layer of joy in the crafting journey.

In this 2024 campaign, we’ve re-introduced the brand to a younger audience, building perception of JOANN amongst Gen Z crafters who are dabbling in the DIY fun.

JOAND Launch Output: :60 :30 :15 :6 Hero CCTV Spots
JOAND Halloween Output: :30, :15, :6 Hero CCTV Spots

Client: JOANN Fabric + Craft Stores  //  Creative Director, Design: Katie Siemianowski  //  Creative Director, Copy: Kevin Lawlor // Executive Creative Director: Tony Rogers // Directors: The Kummerl Twins, Kevin Hill // DPs: Guilllaume Le Mezo, Michael Weldon // Producers: Tricia Scholl, Maria Xerogianes // Editors: Tom Jurgensen